Glossary of Market Samurai Acronyms

Keyword Research

Organic

  • Searches - Total Searches - The daily number of people who search for a particular keyword.
  • SEOT - SEO Traffic - The maximum potential daily clicks that a #1 ranked site for this keyword term could potentially achieve. Indicator of potential traffic value of a keyword. Calculated as roughly 42% of searches.
  • PBR - Phrase-to-Broad Ratio - The percentage of phrase-match searches out of broad-match searches for this keyword. Low values indicate there may be other word orderings which are being searched for more.
  • Trends - Trends - This graph indicates monthly traffic trends for a particular keyword.

Adwords

  • AWT - Adwords Traffic - The total daily traffic (clicks) that a #1 ranked Google Advertiser for a keyword might expect to receive from their ads.
  • AWCTR - Adwords CTR (Click Through Rate) - The percentage of people who click on the #1 ranked advertiser in Google (AWT) as a percentage of total traffic for a keyword.
  • AWCPC - Adwords CPC (Cost Per Click) - An indication of what you might expect to pay to be the #1 ranked advertiser for a particular keyword in Google - indicates the market value of individual visitors in a market.

Competition

  • AWC - Adwords Competition - A general (quantitative) benchmark indicator. It represents the number of advertisers bidding on a keyword (worldwide), and how this compares to other keywords. The higher the figure, the more competition; the lower the figure, the less.
  • SEOC - SEO Competition - The total number of webpages that mention a specific keyword term, in the same (phrase) word order, in Google's index.
  • SEOTC - SEO Title Competition - The total number of webpages that mention all of the words in a keyword term in the title of the page.
  • SEOTCR - SEO Title Competition to SEO Competition Ratio - This is the ratio of SEOTC to SEOC. A low score can indicate weak competition in a market.

Commerciality

  • OCI - OCI (Online Commercial Intent) - An indicator of the chances that someone searching for a keyword is looking to buy as opposed to browsing for information. The higher the figure, the more likely they are wanting to buy.
  • AWV - Adwords Value - The total daily value of traffic (and also the cost) a #1 ranked Google Adwords advertiser might expect to receive if advertising for a keyword. (AWV = AWT x AWCPC).
  • SEOV - SEO Value - The total value of traffic that a web-site that ranked #1 for a keyword in Google. Its value is as an indicator of the value of a keyword market. (SEOV = SEOT x AWCPC)

SEO Competition

Off Page

  • DA - Domain Age - The age of a domain, according to the first registered date in WHOIS records.
  • PR - PageRank - An indicator of the overall quantity and quality of links to a web-page, as determined by Google's PageRank algorithm.
  • BLP - Page Backlinks - The total number of links pointing to a web-page from outside of that web-site itself.
  • BLD - Domain Backlinks - The total number of links pointing to an entire domain (whole web-site) from outside of that web-site itself.
  • BLEG - Government / Education Page Backlinks - The total number of links pointing to a web-page from Government (.gov) and Educational (.edu) sources that are external to the web-site itself.
  • DMZ - DMOZ Listing - Whether the site is listed in the Open Directory Project's Directory.
  • YAH - Yahoo! Listing - Whether the site is listed in the Yahoo! Directory.

On Page

  • Title - Keyword in Title Tags - Whether the web-page <title> tag contains the keyword.
  • URL - Keyword in URL - Whether the web-page URL contains the keyword.
  • Desc - Keyword in META Description - Whether the keyword appears in the <meta> "description" tag.
  • Head - Keyword in Header Tags - Whether the keyword appears in <h1>, <h2>, <h3> etc. tags within the page content itself.
  • CA - Google Cache Age - The number of days since Google last reindexed the page listed.

Find Content

  • PC - Phrase Count - The number of times the keyword appears in the body of the article.
  • IC - Instances of Content - The number of times the article has been republished online (Note: Market Samurai does this by searching for a long slab of text from within the article itself, and as such it might potentially pick a common phrase and believe it has found more instances of the article republished online than it actually has.)
  • PR - PageRank - The PageRank of the article in its original context.
  • BL - Backlinks - The number of backlinks to the article, on the page it was originally published on.
  • Age - Age - Age of the article (first-published date).

Promotion

Backlink Factors

  • SRC - SRC - The source of the page (the tool it was originally found using).
  • Backlink - Backlink Source - Page that may be suitable for backlinks.
  • F - Follow? - Whether the page uses follow (or nofollow) links.
  • PB - Pingback? - Whether the backlink source supports pingbacks / trackbacks.
  • PR - PageRank - The PageRank of the page.
  • BL - Backlinks - The number of backlinks pointing to the page.

Pingback HTML Options

  • No Follow - Format links with nofollow tags.
  • New Window - Open links in a new window.
  • List - Show links in a list (inside a table if "Table" is also selected).
  • Table - Show links in a table.